Magento 1 to Magento 2 Migration
Following a rebrand from ‘Sourced by Sue Ryder’ – a name which many assumed the sale of second-hand goods – Sue Ryder needed a refreshed site design that would better highlight their new product offering while reflecting their brand changes. To make their new product eCommerce proposition more obvious, we introduced a new domain, ‘shop.sueryder.org’ and features such as a USP bar and product labelling functionality for clear signposting.
UX considerations were the focus, highlighting their products by displaying them more favourably onsite. Creating a streamlined user experience, we stripped back the navigation and implemented filters across product pages, making it easy for shoppers to source the products they want.
Product labels enable the Sue Ryder team to promote their latest products, promotions and sale items, while the use of Magento Page Builder means they can easily create new pages when required.
To support GiftAid contributions at the point of purchase, we built bespoke functionality that not only manages the donation process but is easy for their customers to use.
