Previously suffering from a less than perfect integration with their Microsoft Navision ERP solution, a seamless integration was imperative to project success. A shared system linked to their physical stores, launching the site meant taking their POS system offline and needed to be completed out of hours – something we were only too happy to accommodate.
Integration with shopping platforms, eBay and Amazon, was also key to support the growth of their online shop while Sage Pay was implemented as their payment gateway.
Users are empowered to manage their marketing preferences through a custom MailChimp integration which centralises preference management across their stores and online shop. Custom export feeds were also built to support data import into Sue Ryder’s multiple back office systems, syncing with MailChimp to streamlining the management of their operations.
Creating a tailored shopping journey, personalisation powered by Nosto was implemented to highlight best-selling products and place recommended items across product pages to encourage cross-sell opportunities. The addition of Feefo for reviews introduces social proofing, showcasing feedback from happy customers to advocate for the quality of products sourced by Sue Ryder.