Research and Strategy

Do you have ambitions but you’re unsure how to achieve them?

We can help you understand the opportunities and challenges of eCommerce. Digging for real business insight, we build strategic and easy to follow growth plans that underpin your project. As a Magento Adobe Commerce and Big Commerce agency, we can provide eCommerce guidance no matter the size of your business.

Harnessing Our Experience

Asking you the right questions gives us the right information. Our team hold impressive experience working with eCommerce websites and they know just the questions to ask. 

Creating clear-cut roadmaps and digital strategies, our research ensures your business is equipped to reach your goals. Defining your requirements, we deliver a solution that is built on your unique needs and challenges.

How We Research And Strategise

Research is always our starting point. It underpins all that we do and exactly how we are going to do it. Are you migrating to Adobe Commerce? Or do you need a Big Commerce company to move you over to the platform? Maybe you want a design revamp or a whole new site build? Whatever your needs, our research and strategy processes bring together the work that needs to be done to reach your objectives. 

ecommerce strategy

Building A Plan

The first stage of your project revolves around planning. Adding detail to each of your requirements, this is the time to commit to your project specification, build a project roadmap and plan design and development time. 

This is a chance to really think about what your current website does for your business and what you want your new website to do. We want to know it all! That’s why we consider the bigger picture as well as the nitty-gritty details of your brand.

Our research includes:

  • Your brand
  • Your business
  • Your customers
  • Your existing website
  • Your industry



Eye-opening workshops underpin our research. Based on our extensive Magento Adobe Commerce experience and eCommerce knowledge, we add elements that are unique to your project, business and objectives.

Prior to our workshops taking place, we provide a list of questions allowing you to consider them in detail with the right people. Once this scoping has taken place, you can expect a functional specification to be delivered based on the output of the discovery process.

  • Kick-off
  • Prioritise
  • Talking to the stakeholders
  • Taking stock of the landscape
  • Getting to know your visitors
  • Content audit
  • Chatting with your audience

Your Approval

To launch your website on time and on budget, we need access to members of your team for QA testing and approvals. We find it works best involving key stakeholders in each project phase, including during the research and strategy.

Taking this approach reduces the number of revisions and bugs before and after launch, saving time and money for everyone.

Developing Your Strategy

Taking everything we’ve uncovered from our research, a bespoke road map is created that will act as a guiding hand towards your goals. When everyone’s happy with the strategy, our experts have the knowledge they need to bring your vision to life during the design and development phases.

We’re fully certified

An award-winning Magento agency, our team of certified experts specialise in creating immersive eCommerce experiences that are both safe and engaging for your customers.

One of only a few certified Professional Magento partners, we hold more certifications per-head than any other UK web agency and have two Magento Top 50 contributors who call Pinpoint home. We heavily invest in our people to ensure we stay at the top of our game and are qualified to handle any issues proactively to ensure a seamless shopping user experience.