Design and UX

Your brand is like no other. As the digital face of your business, your website needs to do a good job of reflecting this.
When it comes to eCommerce, our design and UX team know what they’re doing. Considering devices, UX requirements and taking the time to understand your users’ behaviour, we collaborate with you to generate results that are true to your brand.

Designing For The Bigger Picture

We want to get to know you, understand what you stand for and realise your future potential. Our design discovery process starts in the research and strategy phase.

Giving you the opportunity to share your goals, and us the opportunity to really get under the skin of your brand, we take an informed approach to design to make a real business impact.

Years of eCommerce website design experience has seen us hone our discovery document designed to deliver the solution you need.

UX and UI Design

Your website needs to do more than just look good, it needs to perform. The best website designs consider the user experience and the user interface as one. That’s why our UI concepts are created with the UX journey in mind.

Taking our research and combining it with eCommerce trends, we understand how customers interact with your brand. We work to improve UX to encourage conversions while also considering functionality and UI psychology.

Our designs are always done with purpose. Blending the research together, we deliver a website designed for your customers.

User Experience Audit

The user experience can make or break your website. Conducting a UX audit helps us understand what’s working and what isn’t.

Combining data with testing we can spot what’s damaging the user journey so this can be taken into account during the design phase. A UX audit can shine light on some pretty important questions too:

  • Where and why are users abandoning their basket?
  • What stage are users commonly leaving your site?
  • Where are users getting stuck on their journey?

User Testing

Do you want to find out exactly what your customers think of your website? By enlisting user testers to complete a series of tasks, your website’s pain points can be identified.

Through this process, you can understand your audience’s behaviour while interacting with your eCommerce store. Pulling out the insight, recommendations can be made to support your design strategy.

Heatmaps and Session Recording

These nifty tools are great at finding out which areas of your site users engage with and where barriers are:

  • Heatmaps: Heatmaps visualise complex data making it easier to understand. It’s a graphical representation of data where values are depicted by colour on a scale of red (the most popular areas) to blue (the most unpopular areas).
  • Session recordings: These sessions highlight what users click, how long they spend on a page, where their pain points are and where they exit the website.

By analysing the user behaviour, these tactics can help you understand exactly how users are interacting with your website, so we know what needs to change.

Wireframe and Prototyping

Getting us prepped for the development phase, prototypes bring our designs to life. They also allow us to test UX functionality ahead of the build, making sure our designs not only look perfect but react perfectly too.

This collaborative phase is your opportunity to provide feedback, reducing changes and delays as the project continues along its roadmap.

Design and UX services

Accessible For All

Your website should be usable for everyone. But yet accessibility often takes a back seat in web projects. However, you could be losing an awful lot of custom by not making your site accessible to all.

While UX design and accessibility may be different things, they are closely intertwined. If someone has trouble accessing and using your website, this will cause a domino effect on your user experience and conversions. Website accessibility needs to start at this stage, with UX design.

Design QA Testing

Our QA testing covers both technical and design quality. We evaluate the final look to ensure the finished product is authentically you and gives your brand the justice it deserves.