Bop DJ

Founded by DJs and music producers who wanted to share their love of playing, creating and experimenting, Bop DJ supply music fanatics with the best DJ equipment in the business. Offering the latest DJ technology, refurbished equipment, part-exchanges and expert advice both online and in-store, Bop DJ needed a website that reflected their passion.

Originally operating their online store on Magento 1, it was time to make the move to Magento 2. A long-term Pinpoint client, we were their partner of choice to make it happen.

Improving the UX, especially for mobile users, was a high priority. Creating a mobile-first design, the layout was stripped back to create a clean and sleek site which was brought to life with premium photography that showcases their range of quality equipment. A custom-built navigation with the ability to add and edit titles, headings and images, as well as the introduction of a USP strip ensure easy navigation and reinforce Bop DJ’s brand messaging and key selling points.

Making the purchase of high-value items more affordable, V12 Retail Finance was integrated, offering a flexible buying option. Illustrative monthly finance and outright purchase prices on both product category and product listing pages ensure ultimate price transparency and promotion of Bop DJ’s price match policy is also highly visible. Helping users buy the products they want, easy access to a trade-in and finance borrowing contact forms support the customer journey. A Sage payment solution was also integrated via TradeBox, providing a range of payment options.