Bop DJ

Magento 1 to Magento 2 Migration

The Brief

Founded by DJs and music producers who wanted to share their love of playing, creating and experimenting, Bop DJ supply music fanatics with the best DJ equipment in the business. Offering the latest DJ technology, refurbished equipment, part-exchanges and expert advice both online and in-store, Bop DJ needed a website that reflected their passion.

Originally operating their online store on Magento 1, it was time to make the move to Magento 2. A long-term Pinpoint client, we were their partner of choice to make it happen.

Stepping up their platform and hosting

Replatforming from Magento 1 to Magento 2, we leveraged Magento 2’s extensive in-built functionality to craft a website that not only looks good but performs. Providing visibility of site metrics and performance, we implemented Google Tag Manager and enhanced eCommerce.

For a fast, reliable online experience, Sonassi is used to support hosting, they now have a fast and reliable online store.

Putting the products in the limelight

Magento’s product attributes were heavily used to build out product listing pages and descriptions. Different product types, bundles and gift cards, both standard and configurable, were also implemented to make an intuitive online shopping experience.

Bop DJ’s Google product feed was previously hardcoded meaning they didn’t have the ability to manage their product feeds from the Magento Admin panel. With Google Shopping a key revenue stream, we put them back in charge with a product feed powered by Magento product attributes.

Improving the user experience

Improving the UX, especially for mobile users, was a high priority. Creating a mobile-first design, the layout was stripped back to create a clean and sleek site which was brought to life with premium photography that showcases their range of quality equipment. A custom-built navigation with the ability to add and edit titles, headings and images, as well as the introduction of a USP strip ensure easy navigation and reinforce Bop DJ’s brand messaging and key selling points.

Making the purchase of high-value items more affordable, V12 Retail Finance was integrated, offering a flexible buying option. Illustrative monthly finance and outright purchase prices on both product category and product listing pages ensure ultimate price transparency and promotion of Bop DJ’s price match policy is also highly visible. Helping users buy the products they want, easy access to a trade-in and finance borrowing contact forms support the customer journey. A Sage payment solution was also integrated via TradeBox, providing a range of payment options.

An onmichannel solution

With an omnichannel approach to business, Bop DJ operate three UK stores in Leeds, Bristol and Manchester. Running a Magento POS system, creating a smooth, seamless online and offline shopping experience was a core objective. Bop DJ’s physical presence was also reinforced onsite, clearly promoting their three stores locations.

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