Enhancing the user experience
In addition to migrating the website to M2, new features and functionalities were also implemented designed to enhance the user experience and drive direct sales. Allowing users to easily flow through the site, navigation improvements were made with better segmentation at product level. For intuitive search, Klevu was configured across all sites, allowing users to make search simple, no matter where they are in the world.
To improve Osprey’s new product pages, we integrated a Product Manager with each aspect of the product feature section corresponding to a specific image saved on the back end. Series descriptions also toggle within product landing pages, creating a streamlined UI journey for users searching for the right backpack.
The introduction of the “Join the adventure” feature pulls shoppable images from Instagram powered by Photoslurp, providing rich visual content for users. Magento 2 allows merchandisers to easily bring together new product lines and update existing content.
A smooth, one-step checkout reduces cart abandonment and lost sales, allowing users to make a purchase in just a matter of clicks. To encourage offline sales, the Magento powered store finder improves the management of Osprey’s stockist finder functionality for both customers and admin. Users now have a simple way to find their closest store by typing their postcode and selecting a distance radius to display relevant results.
