Casio – Edifice


A brand that recognises the value of time, speed and intelligence, Casio has cemented itself as a leading figure in the watchmaking industry. Their journey of creating iconic wrist designs began in 1974 when the brand leveraged their expertise of building electronic calculators to create a vintage-styled watch beyond its years.

Stylish, built to last and affordable too, there’s no wonder these beloved timepieces are seen on the wrists of celebrities, movie heroes and fashion icons around the world. Always one to stay ahead of the time, Casio’s innovative spirit and dedication to technology continues to produce multi-functional, classic and technologically sound watches.

Fast forward to today, Casio needed a website that manifests their rich history and cutting-edge products. Inspired by their unique timepieces, a personalised experience was key alongside future-proofing their digital proposition and providing them with the freedom to innovate and evolve. Never known to shy from a challenge, Team Pinpoint was chosen to deliver a solution as renowned and distinguished as Casio’s product portfolio in just eight short weeks.

An eight-week countdown

Casio’s legacy site sat on a bespoke .NET platform. Their website’s slow and limited functionality was creating an arduous and unenjoyable online experience for their shopper. Undertaking our detailed auditing process, we pulled recommendations that considered Casio’s infrastructure, functionality and hosting.

Providing sturdy foundations to build upon, Team Pinpoint were all hands-on deck to lift and shift Casio’s site to the manageable, scalable platform of Magento 2.2.3. During the process, the design was refined as the build was completed, focusing on improvements that would smooth transitions and enrich the user experience with the aim to boost conversions. Working to an incredibly short timeframe, the new and improved website launched in under two months.

“We’ve had an amazing start to our journey with Pinpoint. Our web project had an extremely tight deadline for a new website build, but Pinpoint worked hard to help us achieve objectives while developing our internal knowledge and understanding too.

The team are extremely pro-active and were always quick to pick up any feedback, making us feel well supported throughout the whole process. It’s the smoothest web project we’ve experienced which is a huge testament to the whole team.”

Danny Power, Senior Digital Marketing Manager, Casio

Enhancing user experience

Working collaboratively alongside Casio’s creative agency, The Armoury, we could align technical capabilities with a profusion of attention-grabbing design features and integrations. Top and tailing the site, we redesigned Casio’s full offering with user experience in mind to ensure their audience flows through an easy to navigate buying journey.

Building new product page templates, their in-house team can craft enticing product pages, ensuring users are well informed before making a purchase decision. Allowing their iconic timepieces to speak for themselves, Casio’s in-depth product information is supported by sleek, high-quality photographs transforming the user’s experience into a visual and memorable one. Complementing their photos with Yotpo’s review software, Casio can leverage the power of user-generated content, placing their verified customer feedback at the core of their product pages.

Similar to Casio, Magento maintains innovation at its core. Supported by a fast Magento 2 checkout and impressive functionality, Casio can now offer their customers flexible payment options and a reactive shopping experience allowing them to purchase products directly instead of through a third-party reseller.

Bringing Casio up to speed

Taking a mobile-first approach to design and build, every device including mobile, tablet and desktop were considered ensuring a quick and reactive experience, no matter how a user chooses to browse.

Leveraging the power of Magento 2’s flexible and intuitive eCommerce solution, we combined content and Commerce, providing Casio’s internal marketing team with an easy-to-manage website. Powering up their site, these improvements have granted quicker load times creating a second to none online performance.

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