Specialised Covers

Website Redesign and Magento 1 to Magento 2 Migration

The Project

A special motor deserves extra protection. Since 1981, Specialised Covers have created tailored covers for some of the world’s rarest vehicles. A family-run business, each and every product heavily customised and made to order.

Specialised Covers needed a website that would showcase their premium offering and reflect their commitment to quality, longevity and, of course, a dedicated team of car, caravan and motorcycle enthusiasts.

Futureproofing the site with Magento

Tasked with a complete site overhaul, they needed a stable, secure website that facilitates a complicated multi-step buying process yet delivers the ease-of-use that customers have come to expect. Working with them on an ongoing basis, we first upgraded their site to Magento 1.9 before migrating them to Magento 2 after Magento 1 end of life took place.  

Redesigned from the ground up, the site was upgraded to Magento 1.9 to reduce the brand’s legacy issues and provide a stable platform. The fully responsive mobile design we created contributed to significant UX improvements. 

Having worked with Specialised Covers to stabilise their previous store, once Magento 1 end of life hit, we needed a new solution. We helped them migrate their store to the latest version of Magento to create a more scalable, secure and modern eCommerce website.  

During this migration the opportunity was taken to integrate with Xero for their financing which automates and streamlines a lot of Specialised Cover’s finance.  

“Specialised Covers came to Pinpoint after having a number of bad experiences in the past and struggling to trust an agency with our project. Lewis and his team have restored our faith in creative agencies and working with them has been a great experience.
Being both effective and supportive in what they do has allowed us to develop both a custom front end and back of house system. We are confident these changes will allow us to grow our company and, with Pinpoint’s help, increase our digital presence.”  

Katie Fishwick, Managing Director at Specialised Covers

A Customised Experience

A custom stock and order management system streamlines processes and helps Specialised Covers manage resources from a singular portal. Empowering their sales team, customised reports provide clarity on resource demands. Able to track each order throughout the manufacturing process, the system easily handles stock depletion and customer communication when order milestones are reached.

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