Specialised Covers

Website Redesign and Magento Upgrade

The Project

Specialised Covers have been creating tailored protective covers for prestigious cars, caravans and motorcycles since 1981. Heavily customised, each and every product is made to order. Producing bespoke covers designed for even the rarest of vehicles, Specialist Covers needed a website that would showcase their premium offering.

Tasked with a complete site overhaul, Specialised Covers needed a stable, secure website that facilitates a complicated multi-step buying process yet delivers the ease-of-use that customers have come to expect.

Upgrade to Magento 1.9

Redesigned from the ground up, the site was upgraded to Magento 1.9 to reduce the brand’s legacy issues and provide a stable platform. The fully responsive mobile design we created contributed to significant UX improvements.

“Specialised Covers came to Pinpoint after having a number of bad experiences in the past and struggling to trust an agency with our project. Lewis and his team have restored our faith in creative agencies and working with them has been a great experience.
Being both effective and supportive in what they do has allowed us to develop both a custom front end and back of house system. We are confident these changes will allow us to grow our company and, with Pinpoint’s help, increase our digital presence.”  

Katie Fishwick, Managing Director at Specialised Covers

A Customised Experience

A custom stock and order management system streamlines processes and helps Specialised Covers manage resources from a singular portal. Empowering their sales team, customised reports provide clarity on resource demands. Able to track each order throughout the manufacturing process, the system easily handles stock depletion and customer communication when order milestones are reached.

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