The Project

Luxury pram and baby travel system brand, iCandy, are the epitome of great British design, with a history that spans back to 1933. Having parted ways with their previous agency, they wanted a partner to collaborate with, helping them to grow, develop and support their international business. Who better to help than team Pinpoint?

The aim was clear. Grow the iCandy business. Site speed, performance, and design enhancement were at the core of increasing sales and pushing their global presence. With a tight deadline and rapidly changing product range, this project was anything other than simple. Good job we like a challenge!

Site Internationalisation

To reach a global audience, internationalisation was key. Websites were launched in UK, Germany, USA, France, South Africa, Estonia and Benelux, all with native translation. Aligned to iCandy’s international operation capabilities, three website types were rolled out; a fully functional ‘eCommerce’ site, a ‘Lite’ variant directing customers to store locations based on their territory, and a ‘Brochure’ site.

"Pinpoint Designs provide a superb range of services including eCommerce and design. They're a full-service agency with expert knowledge in Magento, design, development and all digital marketing practices that enabled iCandy to deliver exceptional results."

Cameron Appel, Head of eCommerce at iCandy

Personalised Online Experience

An intuitive and personalised UX was created with interactive site features, including a visual product configuration for iCandy’s flagship product – the iCandy Peach. Users can clearly style the iCandy Peach their way, comparing colour, chassis, and fabric options. A custom Klarna integration and bespoke checkout, that also encourages charity donations to Great Ormond Street Hospital, were implemented for ease of checkout. A significant purchase, for those users who need that extra bit of assurance before they buy, the intelligent iCandy store locator provides in-store product availability.

  • Custom Plugs

  • Specialised Covers