Prezzybox

Prezzybox and Menkind are well-established brands within the Gift Universe Group, one of the fastest-growing operators in the gifts and gadget industry. Starting their trading journey in 2002 as Menkind, the Group has established itself as a market leader within its sector. Achieving substantial growth over the years, the Group now has unrivalled reach into its markets through its omnichannel approach, with nationwide retail stores and multiple eCommerce channels.

The Gift Universe Group acquired Prezzybox in June 2022. The brand is primarily online with pop-up stores planned for peak trading, so they needed to ensure their website was up-to-scratch. The Group was looking to replatform Prezzybox post-acquisition, moving their site over to the same platform that Menkind uses, BigCommerce. Leaning on the BigCommerce team’s expertise to find the right agency partner, they highlighted Pinpoint as the perfect fit.

Speed a priority, we duplicated the existing Menkind theme and functionality, adding Prezzybox’s branding to the design. Removing the need to create a new site from scratch meant we were on track to launch their website early in time for peak.

Alongside duplicating and rebranding Menkind’s site, we also looked at adding some new key functionality to their sites. Automating the management of personalised dropship orders was a priority for the brands. Menkind were manually handling the management of this for years and were looking to remove this manual work, saving time and efficiency. A time-consuming problem, MenKind didn’t have full visibility over order status or customer communications.

We created a fully automated solution that allows Menkind to export orders to their suppliers and receive information back – meaning customers are now in the loop on the status of their orders.

Adding content, key points and technical fields onto product description pages was a big pain point for the Menkind team. Using a proprietary app for content uploads, Menkind needed another way to access and amend their content once the app was decommissioned. Understanding the urgency of this, we rebuilt the app from scratch in a short timeframe, allowing them the ability to edit their content with ease and no downtime.

Launching one week ahead of schedule, their new site was ready and raring to go ahead of peak. Their Head of eCommerce, James Kraftman commented on the collaboration between Prezzybox and Pinpoint: