Suspecting that their Hell Bunny navigation was overcomplicated and busy, Popsoda wasn't sure how to change and condense it. They came to Pinpoint looking for our expert advice on how to improve their navigation and to ensure their customer experience and journey on the site was working for their target audience.
The key objective was to see how users navigated through their site and what barriers they faced. One of Hell Bunny’s USPs is their extensive size range, starting at XS and up to 6XL, so customers being able to find the correct sizing was paramount. On the Hell Bunny site, clothing is displayed on two different model sizes, plus size and non-plus size, and they wanted to gauge if users understood this.