Mallo

In collaboration with Bazaar and their branding company, we initiated an in-depth discovery process in March 2023. With a comprehensive brief and new brand assets in hand, we embarked on developing a website for their latest venture: Mallo. With their great value proposition and a meticulously-crafted blueprint, we were well-equipped to create a site ready for success. 

Throughout our discovery we included several key experts from Pinpoint including our Director of eCommerce strategy, ensuring we were providing the relevant expertise every step of the way. During this process, we ran extensive UX research and workshops. Targeting a new audience in different countries meant that understanding their user expectations and how people might interact with a website differently was vital.  

From the get-go, we removed assumptions from the table and used the discovery period to delve into what a European market wants and needs from a website.  As a new foray for the team, Bazaar were entering the market as newbies in the space. This meant incorporating trust signals and creating brand awareness was key in the design phase. 

In our discovery process, we ran multiple tests and services, including:

• Lightning demos – As a starting point for the new sites design direction we explored and discussed the visual design ideas the business admired whilst leveraging the new Mallo brand guidelines.
• Stakeholder interviews – Interviews were conducted with the senior management team at Bean Bag Bazaar to understand what was driving the project, what the goals were for the project and what success looked like to them. It was important to connect with the senior management team to understand the strategy behind the sites and focus the team on the success criteria.
• EU UX research – Drawing on our experience with international markets and completing desk research, it was vital for us to recognise the nuances of the German and French markets. Understanding the target consumer audiences, identifying challenges, and getting familiar with the competitors was imperative. We also highlighted areas to boost the chance of success and avoid obvious obstacles.
• An eCommerce 360 review – Looking at over 200 individual data points, our eCommerce 360 review allowed us to benchmark the existing UK site against their competitors and inspiration sites. This provided valuable information into the areas to prioritise, providing more of a focus when creating impactful designs for the new sites.

In addition to the challenge of launching two sites for new markets, Bazaar aimed to expand their Icon and Veeva brand product ranges. Our design approach prioritised scalability, ensuring the websites could seamlessly accommodate future product expansions as we began our work.

Upon completing our work, we presented Bazaar’s team with our recommended design and build concepts for their new Mallo sites in Germany and France. With their approval secured, we commenced the frontend builds, seamlessly integrating them with their existing Magento platform and middleware systems.

View the websites:

• Mallo Germany
• Mallo France