Retainer, integrations and performance optimisation

The Project

Renowned for luxurious cashmere and a timeless twist on city glamour, N.Peal are the brand of choice for celebrities and royalty alike, proud to name many famous faces amongst their client list. Established in 1936, their reputation for quality and service precedes them, enjoying international demand for their range. With a desire to extend this global reach, N.Peal enlisted team Pinpoint’s support to create an eCommerce experience that upholds their premium brand proposition.

A Magento 1 website severely affected by bugs provided a lack lustre experience for users. N.Peal needed an expert partner who could refine their site, solve bugs, accelerate global presence, and maintain a website that would continue to reflect their premium products. With a Support Retainer in place, we set to work.

Third Party Integrations

Resolving the influx of bugs hindering the website experience, third-party integrations including enhanced Google Analytics improved user experience to create a seamless buyer journey. Amazon Pay and Sage were also integrated to improve payment services and accountancy syncing.

“Pinpoint were fantastic in delivering the assets required for a high profile, time-sensitive launch we had planned. They delivered a new sign up feature, a bespoke, complex landing page and an order file to allow us to manage the fulfilment of the range in a new location. Due to the nature of the collaboration, asset sign off was later than planned but Pinpoint went above and beyond to deliver on time.”

Jo Mclaren, Head of eCommerce at N.Peal

Expanding Global Reach

Expanding N.Peal’s global presence through internationalisation, a Magento multi-store was launched for the UK and US, with Amazon Pay integration enabling native payments in GBP and USD. Positioning their luxury products to a worldwide audience, their in-house team now have the ability to independently control content across multiple regions, easily able to tailor seasonal promotions.

Improving UX

Styling changes have been made to product pages to improve site usability, making features more accessible. Repositioning the size guide has reduced returns, and the blog redesign has created a more enjoyable, engaging user experience.

  • Regis

  • Henry London