Henry London

Website build and Magento 1 to Magento 2 migration

The Project

The story of British watch brand, Henry London, began with a fateful visit to Portobello Road. It was here where two designers stumbled upon a classic vintage Swiss wristwatch made evermore intriguing by the words “Henry, August 1965” engraved on its back.

Wind forward to today, Henry London need a website that embodies their vintage-inspired, beautifully crafted watches. Blending traditional styling with modern detailing, team Pinpoint were chosen to deliver a website as timeless as their luxury watch collection, supporting their global expansion ambitions, and empowering future growth.

Inspired by Henry London’s meticulous attention to detail, each and every element of the new site was designed to recreate a sense of discovery for users, that they too have found something truly special. A personalised experience was key, providing shoppers with a true visual of their chosen timepiece through a rich, seamless, and enjoyable shopping experience.

Enhancing User Experience

Upgrading from Magento 1 to Magento Open Source 2.2.6, we redesigned the site with an abundance of personalisation features rolled out across three international stores in the UK, US and EU.

A picture paints a thousand words and through the introduction of a product preview, watch engravement capabilities and showcasing user generated content thanks to an integration with Photoslurp, users are presented with a memorable experience.

Real customer photos and videos are featured alongside Henry London’s elegant product range, and customers benefit from the new ‘stockist locator’, able to quickly and easily source their closest store. Supporting swift service and operational efficiencies, the website was also integrated with Henry London’s ERP, Winman.

“Pinpoint have been fantastic at creating a website that reflects our luxury products. Not only have they delivered a new, modern site but they’ve become a key part of supporting our ambitions for future growth. This collaboration has been effective from the start and I would strongly recommend Pinpoint to anyone looking for an expert Magento agency.”

Charlie Dickenson, Sales Manager at Peers Hardy

The Result

  • N.Peal

  • Custom Plugs