Improved eCommerce Experience
Regis have two audiences, online and in-store. These differing personas needed to be translated to create a unified brand experience across both channels. Attention to product merchandising played a key role in improving UX. The product page was redesigned, USPs were highlighted across the site including discounts, free delivery and Regis’ click and collect service, and the navigation bar was modified to better promote ‘Salons’ and ‘Services’, encouraging in-store footfall.
Building trust, Feefo was integrated to pull through customer reviews and reinforce Regis’ outstanding reputation. Adding flexibility to the checkout process, smooth payments partner, Klarna, was integrated. Together, these feature improvements empower customer engagement across each touchpoint.