Custom Plugs

ShopifyPlus to Magento 2 Commerce migration

The Project

Founded from a simple idea and a great friendship, artistic, alternative, and fast-growing body jewellery retailer, Custom Plugs, struggled to balance business with rapid business on their Shopify Plus powered solution. They wanted a site that would inspire, presenting the individuality in each product, but needed a platform that provided longevity, designed to cope with their expansive range and international operations. A move to Magento was the right choice for them.

Providing customers with an attractive, streamlined and conversion-friendly user experience was essential. The new website needed to not only showcase their expanding product range, but also offer flexibility to support their rapid growth well into the future.

Discovery and Planning

Magento Commerce was the right platform for Custom Plugs. It met feature, functionality, and manageability needs. Putting customers in the driving seat, user testing gathered detailed feedback to fuel site planning, providing a list of build considerations. With focus firmly set on offering the best possible site experience our discovery work spanned competitor sites, benchmarking usability within Custom Plugs’ niche market.

Enhanced User Experience

The new ‘Share Your Style’ social feature encourages user generated content through customer photo uploads to enter competitions and win giveaways. Part of a highly active social community, we tapped into the Custom Plugs’ social audience, leveraging significant Instagram interaction with an integrated feed.

Artistic imagery, high-contrast, and a modern style deliver visual impact that resonates with their creative and original loved audience. Bringing the products to life, interactive roll-over product tiles and the introduction of the ‘Look Book’ showcases their product range and improves UX. Featuring frequently purchased items, a custom-built ‘Best Sellers’ module draws backend data to populate a promotional carousel.

Conversion-boosting extension, Klevu, was implemented to improve search result accuracy, processing natural language for a better understanding of user search intent. A simple, two-step ‘Quick Buy’ checkout process empowers users to quickly select and add their product size to the basket. Satisfying Custom Plugs’ extensive mobile audience, Amazon Pay and Android Pay have also been integrated.

Reaching a Global Audience

Unifying three country-specific stores was key to the project. Streamlining the international user experience and operational processes, we rolled out advanced stock control functionality and support multiple currency and language needs. At go-live, two site-mirrors were launched for Europe and the USA to give instant international presence. Consolidating three Shopify Plus websites onto a singular Magento platform, all three sites can easily be managed from one central admin panel.

“Custom Plugs ruled out Shopify early on...Magento offered so many more options for showcasing their products to their customers.”

Lewis Sellers, Managing Director at Pinpoint

Increased Efficiency

Efficiency improvements were tackled empowering Custom Plugs to handle orders more effectively. Providing advanced stock control, a custom-built shipping system streamlines the ‘pick, pack and dispatch’ process. Now, orders can be tracked from start to finish through their website and shipping costs are automatically calculated, generating courier export sheets.

  • Henry London

  • iCandy