Moving to Magento 2
Supported by an in-house WordPress developer, Nouveau Lashes also wished to retain their WordPress site for non eCommerce content due to ease and manageability.
Integrating with this existing WordPress website, we designed and developed a Magento 2 site for their B2B and B2C eCommerce stores – Pro Shop and Shop. Underpinned by Sonassi hosting, their new eCommerce store offers a stable and reliable platform for the brand and customers alike.
Aligning website and brand
To create a site that aligned with Nouveau Lashes’ brand, the design phase was significant to achieving their objectives. With both a professional and B2C audience, the first design stage was a UX audit of their existing Magento 1 site to define the ‘Professional’ user journey.
Diving into their Google Analytics data uncovered that over 80 percent of their users access the site using a mobile device. Subsequently, a mobile first approach to the design was taken to ensure a slick mobile user journey.
Wireframing played a significant role in getting the UX just right. Changing the navigation tab order, even naming conventions were reconsidered to explore how Nouveau Lashes could better differentiate their B2B versus B2C offering.
With a heavy focus on their trade customers first and foremost, extensive testing was involved. Nouveau Lashes’ B2B customers were given the opportunity to review and feedback on the wireframes and user journey mocks ups. Remote user testing was also undertaken to validate the proposed designs for their B2C domain.
Once satisfied with the wireframes, our in-house designers worked with the Nouveau team to produce a unique, on-brand and engaging design. Clean and easy to navigate, the site was visually impressive and captivating – key to achieving Nouveau’s vision. Ensuring consistency with the WordPress site, the header and footer were redesigned and rolled out across all domains.