American Medical ID

Consolidation of multiple stores onto Magento 2

The Brief

A simple and practical way to communicate medical information during an emergency, medical IDs are critical for many people. For more than 25 years, American Medical ID (AMID) have been creating quality, custom engraved, and universally recognised medical alert jewellery that their customers wear with pride and peace of mind.

Operating across the US, Australia, Canada and the UK, AMID had a complex product set up made all the more complicated by using different platforms across the four regions. Team Pinpoint were chosen to consolidate and migrate their stores.

Magento 2, the international platform

Magento 2 was selected as AMID’s platform of choice. With only their US site already operating on Magento, we not only upgraded their site to Magento Enterprise 2.2.5, we also created a single set of website requirements, bringing their regional needs together into one global solution that supports multi-currency and multi-lingual capabilities.

Personalised UX

Creating an enhanced user experience that reflects their industry reputation, AMID’s customers have the freedom to customise their jewellery, making it unique to them. To cope with their complex product set up, we implemented a range of personalisation features, creating highly customised product pages with new features allowing customers to personalise their product before purchase.

A range of integrations also enhance the overall user experience, including a marketplace integration with Amazon and eBay, a Google enhanced eCommerce implementation, Klevu search functionalities, Bronto, Powerreviews and LivePerson. Integration with AMID’s ERP system ensures accurate stock and seamless order processing functionality.

Empowering their team

Minimising administrative overheads and increasing flexibility, AMID’s in-house team have been empowered, with a highly configurable system that allows editors to centrally manage content with regional user permissions to add, update and amend features.

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