User Experience Consulting

In addition to our Magento website build projects, we also provide a number of supporting services focused on conversion rate optimisation and user experience.

Most commonly, we’d provide a customer experience audit, which would be focused on the following:

User tests (10-20 user tests across different devices, with defined test criteria)

  • Page template analysis and recommendations (full assessment of each page template)
  • Review of checkout process (full review of each step and payment / delivery options etc)
  • Review of email programs / activity
  • General recommendations for increasing AOV / CR% (things such as improving search engine, upsells / cross-sells, speeding up or improving layered navigation etc)
  • Analysis around user journeys (based on web analytics data and user tests)
  • Review of ineffective pages (Looking at reasons for high bounce rates and exit rates)

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More about our UX services


These are just some of the key focal areas from the audit - there are lots of other areas we’d look at that are often more bespoke to the merchant we’re working with.

In addition to audits, we also provide consultancy as a standalone project or as part of a website build project. As part of this, we’d need to conduct an initial discovery (usually around two days) and we’d then start the consulting process. Our project team for user experience projects is made up of our two Senior eCommerce Consultants, a Project Manager and our Creative Director.

If you would like to discuss a user experience project with us, please fill in our form.

“We commissioned Pinpoint to do a full customer experience audit, after they were recommended to us by a consultant. The audit was based on a series of users tests, which analysed in detail and combined with findings from our own data.

Pinpoint delivered a very actionable report, which was very insightful and covered everything from device / browser performance to issues with our user journeys and specific conversion barriers.”

Ather Khan, RDX Sports


We’d love to hear from you. Let’s talk!

Send us a Message or phone on 01423 740 152