In the competitive eCommerce landscape, many businesses are fighting to stay ahead, implementing scalable platforms and new functionality to power their online store.
Since support for Magento 1 ended in June 2020, those operating on Magento have had to make the decision of sticking with Magento’s outdated version or migrating to a different platform. In this article, we share our first-hand experience of Magento 2 and the benefits this platform could bring to your eCommerce store.
Why upgrade to Magento 2?
Magento is a leader in eCommerce software, trusted by small, mid-size and enterprise-level brands across the globe to grow their business. Powering websites for some of the world’s largest brands, there’s a reason why this platform is recognised as industry-leading in open commerce innovation.
Magento 2 has been designed with the future of eCommerce in mind. With an active community of more than 300,000 Magento developers, routine platform updates and additional features are implemented every few months. The platform also holds a whole host of improvements to its predecessor including better functionality, ongoing support and additional eCommerce features.
Let’s break down the benefits a little further…
What are the benefits of switching to Magento 2?
It would be impossible to list all of the improvements within Magento 2, so we’ve listed some of the most impactful features that will benefit your eCommerce site:
Improved speed
As we know, page speed is a key factor of user retention and creating a positive user experience. Page load speed has massively improved with Magento 2 (on average 20% faster than Magento 1), surpassing industry expectations.
New and improved admin dashboard
Magento 2 doesn’t just think about the end-user, it also considers the developers and regular internal users. The admin navigation and dashboard have undergone a facelift creating a simpler, cleaner and easier to use internal system that ensures you’re always in control.
Scalable
Merchants are given the support and freedom to scale their business while using Magento 2, making it an effective long-term option that can handle the high levels of traffic to your rapidly growing eCommerce business.
Magento Marketplace
There are now over 2,000 features and extensions available for Magento 2 within the Magento Marketplace that are easier to install and use than ever before.
Customer experience improvements:
Magento simply makes eCommerce better. The following improvements make shopping faster and simpler for users:
- Streamlined checkout: The checkout system has been overhauled creating a more efficient, faster process that reduces complications and helps to improve conversion rates.
- Increased payment gateways: Further integration with payment gateways such as PayPal and Braintree have improved the payment process. Extensions and longer details such as billing addresses are no longer required as this is now handled by the gateway.
- Simplified registration: Some welcome changes have occurred by linking the checkout to registration. These include making the checkout available for guests without registration, identification for already registered users and allowing registration after the checkout process has been completed.
- Mobile-friendly: The way we interact with websites has evolved; it’s now crucial for businesses to have a mobile-first website that’s optimised for mobile devices. Supporting adherence to important Google updates, Magento 2 has made it imperative to offer a high-quality mobile experience, this is particularly noticeable with the release of their PWA Studio.
Pinpoint and Magento
It’s simple, we love Magento. As an Official Magento Solutions Partner, we have extensive experience and specialist knowledge of the platform. From design and UX to development, integration and strategy; we offer a suite of services aimed at delivering outstanding eCommerce solutions. We also provide ongoing Magento support to ensure you always get the most from your website.
Our team holds experience across a wide range of clients and sectors, we have built Magento 2 websites for Casio, Beer Hawk, Custom Plugs and Henry London to name a few. Talk to us to find out more about the benefits of switching to Magento 2 and how to prepare for your upgrade.
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