Ever since Google first published this article about the importance of mobile-friendly sites back in November 2014, top SEO experts have been saying that the responsiveness of our websites would eventually influence their ability to rank for relevant keywords – and it seems like they were bang on the money!
Just yesterday, Google announced that they would be providing all mobile friendly websites with a boost in all mobile SERP-pages
Ostensibly, they’ve brought about this change because they want to promote sites that offer their users with the best possible experience; that’s what their official blog post on the subject says, anyway:
“We want our users to find it easier to get relevant, high quality search results that are optimised for their devices.”
What Does This Mean For You and Me?
If you have a mobile-friendly (or responsive) site, you can rest easy: After Google enact these changes, you’ll probably see some moderate improvements to the way your web pages rank for mobile searches, and your organic traffic will probably lift as a result.
If you don’t have a responsive site though, you might want to seriously consider implementing a mobile-friendly solution in the near future. Several surveys have shown that a growing percentage of web traffic comes from mobile users, and you need to ensure that Google isn’t deliberately obscuring your site because it’s unlikely to offer this important demographic a pleasant end-user experience.
The good news is that you’ve still got a fair few months to prepare, as Google still say that they’re working on the exact factors that they intend to use when determining how “mobile-friendly” a site is.
You don’t want to delay too long though, as Google do have a habit of rolling out large changes to their search-algorithm unannounced.
Confused? We’re Here to Help.
If you’d like to chat about what this could mean for your business, or you want an award-winning agency to develop a mobile site for your business, just get in touch. We take great pride in our ability to offer sound advice to our friends, and we’re well versed in providing cost-effective digital solutions to match any brief.
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