Writing is one thing, but engaging people is another. The wonderful thing about high class articles and interesting writing is that both Google and human beings appreciate it and the levels of success are inter-reliant in a lot of ways.

The interesting compromise is that content must follow quality guidelines, but copy also needs backlinks and the placing of keywords. This can be somewhat limiting and means that the content can be jeopardised for the sake of the anchor.

Place the Keyword before you write

One of the obvious and most transparent issues a lot of people have is ensuring a keyword looks natural. It’s quite common for people to write an article and then place a keyword in there after the article is completed. In many instances this looks completely unnatural to both the reader and also to Google’s bots – far from ideal in both instances.

Consider the keyword and then think of some related subject to mould a title from. Then when this is completed focus on writing a high end article that incorporates the link text naturally. This prevents a disturbance of flow for the reader and means that search engines won’t see the links as anything but natural.

Knowledge is Power

If you as a writer know about something with a significant degree of detail, then you will be far more likely able to write an interesting article. Depending on the industry you are in, writing an article that interests those with knowhow of a niche is so important. In a lot of cases blagging will cause disinterest, mistrust and is little more than spammy content for the sake of it.

Conversely, offering a nigh expert opinion does the opposite and may turn you into the go to person for opinions and essentially and industry expert. This leads to higher site visits, better social interaction and success for you individually and also the website.


Different sites have different voices, tone and ways of going about their content. If you’re guest posting, spend 10 minutes reading some of the other on-site pieces to get an idea for the tone and feel of the blog. It’ll make writing your piece a lot easier.

Topical and Hot

When you read the paper or look at the news, why do you think that the relatively small murder story in your locality comes far up the headlines and the nuclear attack elsewhere gets a brief mention. Relevance, that’s why.

Blogs that focus on the hot potatoes that matter are far more inclined to receive interest from industry professionals and Google than old or irrelevant news is. Find a seldom taken slant on this news, follow the aforementioned points and you’ll soon have a top quality piece.

Shares and your Next Piece

Of course, needless to say you need to share that piece on social media. The test of how good a piece is can often be down to the views it gets on-site and also the social signals gained. Aside from the obvious benefits, you can also use this information to see what’s popular and what’s not and this can be utilised to give you a good idea of what you should write for your next post. As they say, if you want to learn about the future, study the past.

All of these pieces of content advice lead to success and can greatly help you and your blog rise to prominence in any given area.