Though the term high bounce rate may conjure up some sort of fun image, though is more often than not a good thing. The bounce rate is the number of people who enter your site on a page and then exiting your site from the same page.
A high bounce rate is really only a food thing if people are entering your page and finding what they want and then leaving satisfied. However, it’s more than likely an indication of the opposite, with people leaving after not finding what they require. In such case you may need to make some changes to your site. So, here are reasons you may have a high bounce rate and how to remedy it.
The pop up can help with conversion rates, however it’s all about timing. Covering the screen with a huge pop up before a person can even see if they are on the correct page will cause irritation and increase bounce rate. Conversely, delaying the pop up and placing it somewhere that it does not take away from the page may work in the opposite way. The best thing to do is to test and see what’s successful and what isn’t.
This is very important and a visually unappealing site will be a problem for bounce rates. Poor design isn’t necessarily down to colour choice either; it’s a lot more than that. Even black and white sites will work well with a good design. Essentially, good design is about function first and forms second.
Mobile sites require excellent design, simply because the screen is smaller and the user experience can lack if you use the same design as you do for a desktop site on mobile. This can cause potential leads to flee elsewhere.
We’ve mentioned function over form and this can be crucial in lowering bounce rate. By offering a clear page that complies with usability standards and works well you should lower bounce rate. People are used to the conventions of design, meaning navigation at the top, conversion buttons on the top right etc.
Also remember you don’t need to clutter the space. Clean design is very practical and also allows people to see what your site does instantaneously – something that can also greatly effect on whether people stay or go.
The more multimedia, images and scripts you add, the slower your site. Slower sites have higher abandonment rates, simply because people expect immediate results. Add to this the increased use of mobile browsing and if your site is not loading quickly you could see significant bounce rates and people will go elsewhere. Check out your speed metrics in Google’s Webmaster Tools to get a better idea of site speeds.
Visitors to sites want to be closer to what they are looking for, from the moment they click on the site. Design, information and calls to action must cooperate to create this sense of progression towards the desired outcome and show users that the site offers them value. Focus on helping them out and you will lower the abandonment rate significantly.
Hopefully the above article has been helpful, please like and share it for fellow business owners to use and learn from!