Category Archives: Guides

  1. 5 top tips to increase your average order value for eCommerce

    Online businesses continuously battle with changing search algorithms, growing customer expectations, digital developments and competitors, all while trying to increase the conversion rate of their website. Doing so takes time, patience and effort. A simple way of boosting conversion rate is to encourage your visitors to spend more on each order, otherwise known as increasing…

  2. Magento 1 EOL: Why You Need to Be Considering a Magento 2 Migration Now!

    As you may well have heard, Magento announced the official End of Life (EOL) date for Magento 1. As of June 2020, Magento 1 websites will no longer be supported leaving the 250,000 retailers who currently use the platform with just 11 months to migrate to the new and improved Magento, version 2. If you…

  3. Dev Series: Pinpoint’s Guide to Upgrading Magento 2.2.x to 2.3.1

    When Magento announced the launch of Magento 2.3.0, even our team of certified, experienced Magento developers were worried the world as we know it would end (slightly overdramatic, we know…). Magento needs to be upgraded, it’s a fact of life we’ve come to accept. As an Official Magento Solutions Partner, we’re familiar with all Magento…

  4. 5 Ways to Increase Your Email Sign Ups

    Email subscribers are vital consumers to any business. By registering, you know they like your brand and it’s likely they’ll become a repeat customer too. Increasing email sign-ups can be difficult so we’re sharing our top five ways to optimise your eCommerce site to increase email data capture. Want to know more? Keep reading! Offer…

  5. Unlock Your Website’s Conversion Power using a UX Audit

    Do you feel like your website is under performing or there is more you could be doing to generate and convert leads, but you don’t know what? You’re not alone. This is a challenge our in-house eCommerce Strategist Rebecca Holmes is often met with and knows a thing or two about… By analysing website data…

  6. Dev Series: Patching core Magento 2 files

    Magento 2 is still a relatively new piece of software, but it’s great that Magento have chosen to put their development process in front of the development community on GitHub;.  This transparency allows bugs to be reported, and more importantly, gives a platform for the community to provide revisions to core code, and fixes to…

  7. Using Data to Inform Business Decisions :: Magento Business Intelligence

    If you haven’t come across Magento Business Intelligence (BI) before, it’s a data warehousing tool that allows you to pull together powerful reports, gain additional insights and make informed decisions to help merchants to grow online. We wrote a short guide about Magento BI last year that gives you an overview of the platform, but…

  8. Securing Your Magento Store in 2018

    If Magento is kept up to date, and your server is secure, the platform offers excellent stability and security. Because it’s open source, Magento has attracted a thriving community of independent developers, consultants and security experts who dedicate a lot of their time to learning the ins and outs of the software. This dramatically increases…

  9. Diving into Magento Business Intelligence

    You may have seen that in August 2016, Magento acquired a company called RJ Metrics. Since then, the data warehousing tool has gone through a couple of name changes (Magento Analytics) and is now dubbed Magento Business Intelligence (or Magento BI for short). From our experience using BI, we can honestly say it’s one of…

  10. Dev Series: Migrating Data From Magento 1 To Magento 2 Using The Data Migration Tool

    A few days ago I was asked to migrate orders and customers from a very old Magento 1 website to Magento 2.1.4. The website was on version 1.5.1.0 so it felt like an impossible task at the beginning. However, most of the Magento 2 website was already completed and we only needed to get orders and customers…

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