Category Archives: Guides

  1. How to Effectively Communicate Your Brand’s USP Through Your Website

    A Unique Selling Proposition (USP) differentiates your brand, product or service from the competition. Having a USP to stand out within a saturated online landscape is fundamental. Defining your unique position within the market, it is the essence of your business, the value you offer and the solution you provide. Finding an authentic point of…

  2. How to Reduce Your eCommerce Return Rate

    When shopping online, consumers don’t have the opportunity to ‘try-before-you-buy’ and this uncertainty creates an increased return rate. It was estimated that the 2018 Black Friday sales cost fashion retailers a staggering 1.6 billion pounds in returns. Cost isn’t the only struggle returns cause, as an online store owner, you will be all too familiar with the time and resource it takes to process returns, and it can also play a big…

  3. Key Considerations for Digital Transformation In eCommerce

    Over the course of a decade, we have seen revolutionary changes across the retail industry. With the rise of digital, shopper expectations have increased. This innovation has seen bricks-and-mortar businesses experience a decline in footfall as consumers yearn for technology-driven shopping that conveniently fits with their busy lifestyles. But it’s not all negative. Digital transformation has inevitably influenced the way businesses engage with their customers, and, as a result,…

  4. How to Keep Your Magento eCommerce Store Secure

    Security is one of, if not the most important, concern for your eCommerce website. Businesses spend considerable time, money and resource creating a site to be proud of only for it to be negatively impacted by hacking attempts. A recent study conducted by GOV.UK found that 32% of businesses identified cybersecurity attacks within the last…

  5. UX Audit Insights: Top considerations for your eCommerce website

    Running an eCommerce website can be hard. Your site may be ranking well, users are finding it through search engines with ease, they interact with your homepage, product pages and maybe even begin the checkout process. But somewhere along the way you lose them. They don’t convert and you’re left wondering why.    Inevitably, user experience…

  6. 5 top tips to increase your average order value for eCommerce

    Online businesses continuously battle with changing search algorithms, growing customer expectations, digital developments and competitors, all while trying to increase the conversion rate of their website. Doing so takes time, patience and effort. A simple way of boosting conversion rate is to encourage your visitors to spend more on each order, otherwise known as increasing…

  7. Magento 1 EOL: Why You Need to Be Considering a Magento 2 Migration Now!

    As you may well have heard, Magento announced the official End of Life (EOL) date for Magento 1. As of June 2020, Magento 1 websites will no longer be supported leaving the 250,000 retailers who currently use the platform with just 11 months to migrate to the new and improved Magento, version 2. If you…

  8. Dev Series: Pinpoint’s Guide to Upgrading Magento 2.2.x to 2.3.1

    When Magento announced the launch of Magento 2.3.0, even our team of certified, experienced Magento developers were worried the world as we know it would end (slightly overdramatic, we know…). Magento needs to be upgraded, it’s a fact of life we’ve come to accept. As an Official Magento Solutions Partner, we’re familiar with all Magento…

  9. 5 Ways to Increase Your Email Sign Ups

    Email subscribers are vital consumers to any business. By registering, you know they like your brand and it’s likely they’ll become a repeat customer too. Increasing email sign-ups can be difficult so we’re sharing our top five ways to optimise your eCommerce site to increase email data capture. Want to know more? Keep reading! Offer…

  10. Unlock Your Website’s Conversion Power using a UX Audit

    Do you feel like your website is under performing or there is more you could be doing to generate and convert leads, but you don’t know what? You’re not alone. This is a challenge our in-house eCommerce Strategist Rebecca Holmes is often met with and knows a thing or two about… By analysing website data…

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