We began working with Iconic Watches in 2013, after they approached us regarding our Google penalty recovery service, as they had been trying to overcome the issues for some time. The manual penalty had resulted in their organic search visibility taking a big hit, which was impacting their online performance and their ability to reach targets. The penalty was a result of their poor link profile.
After 3-6 months of disavowing and removing links (around 20,000 in total), we removed their manual penalty and helped them to fully recover from the issues. After this project, we started development work on their Magento store, which they’d launched a few years before alongside a larger development agency. We later took the Magento store over and started working a lot closer together, with the intention of helping them grow and streamline their online operations. This included building a bespoke ERP and CRM system, along with automated workflows for triggered emails and various front end enhancements.
We now work in very close partnership with Iconic Watches and they treat us as an extension of their ecommerce team – helping to provide strategic guidance and managed services with a sole objective to increase online revenues.
In 2015 we redesigned the Iconic Watches, which had a really positive impact on their online trade. Conversion rates and average order values have increased significantly and they’re continuing to grow rapidly as a result of providing a much better overall customer experience. As part of the project, we completely redesigned all of their page templates and focused a lot more on rich media, showcasing the right information and core user journeys, most of which came out of the comprehensive discovery phase we undertook initially.
“We’ve been working with Pinpoint for 3 years and they’ve played a big part in growing our online sales. We recently re-launched our Magento store with them and the whole process was managed very effectively and we’re really happy with the end result. We’ve also worked with Pinpoint on our search marketing, which has also been a big success!
I would strongly recommend Pinpoint to anyone looking for a pro-active Magento agency.”
Chris Wood, Iconic Watches
The project was managed by Lewis, who was really pleased with the end result:
“The Iconic redesign project was something we’d talked about for a long time and a project that had to be perfect, because of how much they were turning over online. Our Creative Director, did a great job on visualising what came out of the discovery phase and the focus on user journeys has made the end result much stronger in my opinion. Overall, I think the project was a great success and the increases they’ve seen across the board really speaks for itself.
It’s worth noting that one of the biggest reasons this project went so well was because of how available the client were throughout and how much freedom they gave our Creative Director around design.”