Custom Plugs

Founded from a simple idea and a great friendship, artistic, alternative, and fast-growing body jewellery retailer, Custom Plugs, struggled to balance business with rapid business on their Shopify Plus powered solution. They wanted a site that would inspire, presenting the individuality in each product, but needed a platform that provided longevity, designed to cope with their expansive range and international operations. A move to Magento was the right choice for them.

Providing customers with an attractive, streamlined and conversion-friendly user experience was essential. The new website needed to not only showcase their expanding product range, but also offer flexibility to support their rapid growth well into the future.

The new ‘Share Your Style’ social feature encourages user generated content through customer photo uploads to enter competitions and win giveaways. Part of a highly active social community, we tapped into the Custom Plugs’ social audience, leveraging significant Instagram interaction with an integrated feed.

Artistic imagery, high-contrast, and a modern style deliver visual impact that resonates with their creative and original loved audience. Bringing the products to life, interactive roll-over product tiles and the introduction of the ‘Look Book’ showcases their product range and improves UX. Featuring frequently purchased items, a custom-built ‘Best Sellers’ module draws backend data to populate a promotional carousel.

Conversion-boosting extension, Klevu, was implemented to improve search result accuracy, processing natural language for a better understanding of user search intent. A simple, two-step ‘Quick Buy’ checkout process empowers users to quickly select and add their product size to the basket. Satisfying Custom Plugs’ extensive mobile audience, Amazon Pay and Android Pay have also been integrated.