Blog

  1. Viva Las Vegas! Pinpoint Attend Imagine 2019

    Last month Pinpoint joined over 3,500 attendees across the world of eCommerce for Imagine 2019 in Las Vegas. The event, which has an aim to ‘Expand the Experience’, is highly anticipated and this year it certainly delivered! Sharing important announcements, running valuable customer panels and networking events, Pinpoint were proud to join industry leading names,…

  2. 5 Ways to Increase Your Email Sign Ups

    Email subscribers are vital consumers to any business. By registering, you know they like your brand and it’s likely they’ll become a repeat customer too. Increasing email sign-ups can be difficult so we’re sharing our top five ways to optimise your eCommerce site to increase email data capture. Want to know more? Keep reading! Offer…

  3. NEW: Magento Extension for Amazon Sales Channels and Google Shopping

    A brand new, shiny feature has been added to Magento, granting integration with Amazon Sales Channels and Google Shopping ads. Magento, an Adobe platform, announced the launch at Imagine 2019 with the focus on expanding the platform’s reach for small and midsize businesses. This latest update will help clients react to changing needs and improve…

  4. Pinpoint and Beer Hawk Shortlisted at the UK Digital Growth Awards

    We’ve done it again with yet another shortlist for our work with Beer Hawk! This time for eCommerce Site of the Year at the UK Digital Growth Awards. Digital growth is exactly what we delivered with this project, generating outstanding results across the board: Revenue up an incredible 745% Transactions up 766% Conversion rate now…

  5. What is Klarna?

    As one of Europe’s largest banks and payment providers, Klarna connects more than 60 million consumers across 130,000 merchants in 14 countries. There are two versions of Klarna available: Klarna Payments (KP): standalone payment methods that give your customers the freedom of choice. It lets you compliment your checkout with a Klarna hosted widget located…

  6. Prolific North Awards 2019 Shortlist

    The Prolific North Awards celebrate the outstanding work and exceptional talent across the North’s creative and media industries. We’re delighted to announce that Pinpoint has been shortlisted for Small Agency of the Year. In a highly competitive industry, it’s fantastic to see that the teams continued hard work and dedication has been recognised. We’ll have…

  7. Imagine Excellence Awards 2019 Shortlist

    We’re thrilled to announce that we’ve been selected as a finalist for the Best Commerce Launch at the Magento Imagine Excellence Awards 2019 for our work with Beer Hawk. In 2018 we won this award for our work with Custom Plugs so this time we are going for the double! Yet again, this award is…

  8. Trust Signals for eCommerce: Top Tips to Improve Engagement and Boost Performance

    Gaining customer loyalty is a critical part of any business and this is especially true within e-commerce where users have a myriad of choices. Having a reliable, trustworthy site is the foundation of building loyalty and there are many ways in which this trust can be built. Recognition Based Trust One of the most obvious…

  9. Magento 2.3.0 PWA Studio: What Is It?

    Following the significant growth in the number of consumers accessing the internet via tablet and mobile devices, the way that we create and interact with websites has evolved. Today’s users want more immersive and engaging experiences driven by UX via their mobile devices. In their latest 2.3 update, Magento announced the release of a suite…

  10. Unlock Your Website’s Conversion Power using a UX Audit

    Do you feel like your website is under performing or there is more you could be doing to generate and convert leads, but you don’t know what? You’re not alone. This is a challenge our in-house eCommerce Strategist Rebecca Holmes is often met with and knows a thing or two about… By analysing website data…

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