Blog

  1. Highlights from the Magento Commerce/Open Source 2.2.3 Release

    Magento have recently announced the release of Magento 2.3.3 Commerce and Open Source versions. The new release offers significant platform upgrades, security changes and a new PSD2-compliance to core payment methods in addition to more than 75 security enhancements and 170 functionality fixes to the core product.   We’ve trawled through the latest release notes to bring you our…

  2. Taking A Mobile-First Approach To eCommerce

    Thinking mobile-first is no longer an option for businesses, it’s a necessity. With 58 percent of Brits using their mobiles to shop online, browsing and shopping on mobile has officially taken over more traditional methods. Driven by convenience, mobile shopping has evolved with the introduction of payment facilities such as Apple Pay and one-click checkout creating an intuitive, enjoyable…

  3. How to Effectively Communicate Your Brand’s USP Through Your Website

    A Unique Selling Proposition (USP) differentiates your brand, product or service from the competition. Having a USP to stand out within a saturated online landscape is fundamental. Defining your unique position within the market, it is the essence of your business, the value you offer and the solution you provide. Finding an authentic point of…

  4. What is Yotpo?

    Yotpo is an eCommerce marketing platform that helps brands drive growth by creating engaging experiences to build lasting customer relationships. Their integrated solutions for reviews, visual User Generated Content (UGC), rewards, and referrals empower businesses to win over new audiences using their customers’ voice. Yotpo’s products work together to build a consistent, relevant buyer journey, from acquisition to retention.   Using Yotpo, you…

  5. How to Reduce Your eCommerce Return Rate

    When shopping online, consumers don’t have the opportunity to ‘try-before-you-buy’ and this uncertainty creates an increased return rate. It was estimated that the 2018 Black Friday sales cost fashion retailers a staggering 1.6 billion pounds in returns. Cost isn’t the only struggle returns cause, as an online store owner, you will be all too familiar with the time and resource it takes to process returns, and it can also play a big…

  6. Key Considerations for Digital Transformation In eCommerce

    Over the course of a decade, we have seen revolutionary changes across the retail industry. With the rise of digital, shopper expectations have increased. This innovation has seen bricks-and-mortar businesses experience a decline in footfall as consumers yearn for technology-driven shopping that conveniently fits with their busy lifestyles. But it’s not all negative. Digital transformation has inevitably influenced the way businesses engage with their customers, and, as a result,…

  7. How to Keep Your Magento eCommerce Store Secure

    Security is one of, if not the most important, concern for your eCommerce website. Businesses spend considerable time, money and resource creating a site to be proud of only for it to be negatively impacted by hacking attempts. A recent study conducted by GOV.UK found that 32% of businesses identified cybersecurity attacks within the last…

  8. What is Nosto?

    A world-leading personalisation platform for eCommerce, Nosto works with 2,500+ online retailers delivering more than 25 billion personalised shopping experiences. Working closely with Nosto, we aim to make your customer’s shopping experience more personal, enjoyable and intuitive by using the latest advances in Artificial Intelligence (AI) technology.   Offering valuable insights and recommendations, Nosto provides the technology to create a completely personalised shopping solution. From product recommendations to content personalisation, to onsite…

  9. UX Audit Insights: Top considerations for your eCommerce website

    Running an eCommerce website can be hard. Your site may be ranking well, users are finding it through search engines with ease, they interact with your homepage, product pages and maybe even begin the checkout process. But somewhere along the way you lose them. They don’t convert and you’re left wondering why.    Inevitably, user experience…

  10. 5 top tips to increase your average order value for eCommerce

    Online businesses continuously battle with changing search algorithms, growing customer expectations, digital developments and competitors, all while trying to increase the conversion rate of their website. Doing so takes time, patience and effort. A simple way of boosting conversion rate is to encourage your visitors to spend more on each order, otherwise known as increasing…

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