Blog

  1. Optimising Magento’s Search Function

    Site search has been one of the most criticised aspects of Magento in recent years, across both the Community Edition and Enterprise Edition (which does have a Solr-based search). Although Magento recently announced that they’re moving to ElasticSearch as part of Magento2 Enterprise, search remains an area that can be drastically improved with the platform….

  2. Actionable Conversion Improvements for Magento

    As an ecommerce platform targeted at the mass market, Magento has been a clear leader since it was launched way back in 2007. The combination of an open-source Community Edition, sitting alongside a more feature-rich Enterprise Edition, and an out of the box offering in both editions that easily surpasses many other ecommerce systems, has…

  3. The Definitive Guide to Launching a Magento Website

    Introduction This guide is designed for merchants of all sizes who are launching a Magento store, either as a new project, or as part of a replatforming effort. We will cover all considerations around the platform and will help you to get the most out of Magento’s out of the box feature set, as well…

  4. Common Magento SEO Issues

    Magento is the world’s biggest ecommerce platform, powering over 250,000 stores at every level of commerce. Due to its unquestionable complexity, Magento is known for not being particularly well optimised for SEO OOTB, which can cause a lot of issues for merchants. We provide retained and consulting services to a number of Magento clients and…

  5. Pinpoint Wins Ecommerce Award at the 2016 RAR Digital Awards

    We’re excited to announce that our hard work over the past year has been recognised by one of the industry’s leading awards bodies, the Recommended Agencies Register. At the RAR Digital Awards, held at The Lancaster in London, we won the award for Ecommerce in the Under 40 Staff category. Demonstrating the breadth of talent…

  6. We’ve Been Shortlisted for 4 RAR Digital Awards

    We are delighted to announce that we have been shortlisted for four different RAR Digital awards, including: Best eCommerce agency with under 40 staff Most effective agency with under 40 staff Best client service by an agency with under 40 staff Best strategic thinking by an agency with under 40 staff The RAR Digital awards…

  7. Kick-Ass Magento Frontend Workflow

    In my time as a frontend developer, I have used a great many different tools for the job, starting off with simple text editors like Notepad or vim, to larger commercial tools such as Dreamweaver. They provided me what I needed at the time, but now the web is getting bigger by the minute and…

  8. IRX 2016 – The Pinpoint Experience

    If you’re following us on social media, you’ll know that we attended last month’s Internet Retailing Expo (IRX) at the NEC in Birmingham. While we were there, our very own Robin Adams decided to put together a short video – documenting the time that we spent there, and providing all of our clients and friends…

  9. An Essential Guide to Card Sorting

    As businesses scramble to shine online, user experience (UX) has never been more important. Creating a website that is engaging, functional and easy to navigate on any device has become a hallmark of quality web design. Your site map is a crucial component when building this experience – but how do you determine the best…

  10. Magento Imagine 2016 – Deep Dive Sessions

    Magento Imagine 2016 is finally over after waiting months for it to start. It exceeded our expectations as always, and we are already looking forward for next year’s conference! There were some exciting announcements, such as: The new marketplace for M2 extensions. Magento Enterprise Cloud Edition. Magento 2.1 with a lot of new exciting features (Launching in June…

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