Congratulations! Your website is live and it’s looking fantastic. Now all you have to do is wait for the flood of traffic to come to explore your website and watch your traffic transform into sales right? Well, no, not really. You have plenty of work ahead of you in order for traffic to find you; it doesn’t all stop once the website has been created. Online marketing and SEO never stops.
Socialise to Help Increase Traffic to Your Website
The Internet is a fast paced heartless beast that needs constant attention if you want your site to be found by your ideal customers. You need to advertise, to promote and to shout as loud as you can in order to be found amongst the competition. So how can you do this without seeming to be aggressive or without throwing thousands into online advertising? Well, managed social media will help.
Social media is the marketers’ friend. It doesn’t matter what you are selling or what services you offer, there will be at least one network that you can benefit from investing your time in. The most popular networks to use for business include Facebook, Twitter, LinkedIn and Pinterest and the first step to help promote your website is to create business profiles on all of them.
How to Optimise Your Social Media Profiles
There are a few ways you can create a solid base on each network from which to grow.
You want to be recognised in an instant and one way to do this is to coordinate all of your social media profiles in a way that relates to your website. Most of the networking sites allow for customisation in the form of adding profile pictures banner and cover photos and background images. Use these opportunities to strengthen your branding and unify all of your profiles.
Inbound Link Building
Social networks provide businesses with many opportunities to place links leading to their websites in profile pages. Surprisingly, many organisations fail to make the most of this and therefore miss out on boosting their inbound links. Make sure you complete each and every link opportunity in your bio and remember to tie in all of your other social networking locations too.
Push Your Buttons
Add the social media buttons to all of your profile pages directly on your website and make them easy to locate – ideally above the fold. The buttons can increase your community growth as visitors to your site are able to quickly give you a like or become one of your followers in seconds.
Now it’s Time to Master Social Media
Once you have your profiles the next step is to start engaging with your target audience. Social media is not about the hard sell. You need to be subtle, entertaining, informative and friendly in order to succeed. We provide social media solutions and are more than happy to help you make social media work for your business.
Give us a call on 01423 740 152 to discover more about this powerful opportunity.